How To Write For Your Audience


Before you begin your writing, you must consider the type of person who will read what you plan to write. If people are not interested in what you have to say, you have no audience. If you have no audience, you have no reason to write. When you wish to make an income from your writing, your audience should be considered as a very important person. Here is a short list of how to consider your audience.

1.) Before you write, pretend your audience is sitting before you and think of questions you would like to ask them. Come up with a list of discovery questions and try to consider how your audience would answer those questions. Interview potential audience members directly if that will aid in answering these questions.

2.) Consider what your audience already knows and what they will learn from your writing. Find out how verse your audience is on the topic at hand. They may be brand new learners of your topic, or they could be advanced in the field. This will determine how much description to include in your document.

3.) Determine what your audience will want to achieve after they finish reading the document. You must write with a purpose in mind. Decide if you are trying to inform, teach, persuade, or instruct.

Knowing the audience is an aspect that many writers take for granted, and one that can easily be overcome with a little research. As a writer, if you achieve in helping the audience achieve by using your writing, they will most definitely read more. The audience has to know that when they spent their precious time reading what you wrote, it better help them achieve their goals. Otherwise, that will be the last document they read from you, the writer. If the audience knows you are writing with them in mind, they will find more success out of your writing. This means they will pass the document around, as well as look for more from you in the future.


Make Yourself Known


If you are self- employed, you are the product you are trying to sell. That means you have to present yourself as the best product on the market for the needs of potential clients. Here are tips to make your name known.

1.) Network.

This can be done, even if you are shy like myself. Find associations whose members are your potential clients. Whatever you do, do not try to sell them at this time. Just exchange business cards and ask if you can contact them at a later date.

2.) Email.

Gather as much information as you can about a company you wish to sell your service. Research their website and then tailor an email that is specific to their needs. Email is terrific if you do not have the money to invest in advertising. The idea that you “have to have money to make money” is no longer true with the age of the internet. Everyone has a website these days.

3.) Contact people who are advanced in your field.

Find people who have been doing what want to do. Many are happy to assist someone who shares the same passion.

4.) Stay Organized and Presentable

Make sure you are always ready for an impromptu meeting. Make it look like you’ve been in meetings all day but were able to squeeze them in for a meeting. You want to present yourself as successful, but not too busy.

Those are my tips I have found to work out so far. Your friends have careers, make sure you find out what they do and how you can help. Good Luck!

Always Be Organized


Being organized sounds like such a simple concept. You decide to give yourself a structure that is both orderly and efficient for the user to quickly locate any necessary materials. The way organization is interpreted is different for each person. I remember the visiting professor who was around during my internship. I viewed his office as a disaster zone with papers strewn everywhere. To him, it was highly organized and new exactly where everything was within his organizational system. I did walk into his office fearing the accidental movement of the wrong papers and disarm the entire organizational structure.

My own organization is a bit more tidy. I have a computer file for each client with all the research and documents. This is great for when I need to find something quickly, but I still print everything out and have developed file folders for each client to stay organized. I might live in the age of computers, but I do like the physical feel of paper instead of the computer when I am writing or editing.

By organizing oneself before the first meeting, I believe it is easier to stay structured and the paper trail is easier to maneuver in the future.