Marketing: The Sales Letter

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Applying for corporate positions typically requires a resume and a cover letter directed to the specific company in hopes of gaining an interview. This is how I have always gotten my full time positions. Now as a freelancer, I network and directly everyone to my website to view an online portfolio. However, there are many methods to gain work.

Now that I am looking for clients, I must be more creative to obtain work. I cannot wait until someone tells me they are in need of my services. I am working more towards a career in manuscript editing (both fiction and nonfiction) and so I must make this skill known to potential clients. Although there are many ways to network and make your brand known, today I am going to focus on the sales letter.

A sales letter is a form of direct mail that is unsolicited. It is used as a method of introducing your brand to a company in the industry you seek to work with. Since I would like to work more in manuscript editing, I plan to send my sales letter to publishing companies to make it known that I am available and inquire to then if they have a need for an editor.

Direct marketing is a new concept for me, but I would like to focus my niche and this would be a way for my brand to be placed in front of those most in need of my services.

Do you use a sales letter or other method of direct marketing? Explain how it has worked for you.

 

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Marketing Pros and Cons: The Resume

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Working in the corporate world taught me to apply for each job with a resume and cover letter. As a freelancer, I am learning there are many ways to not only apply for a job, but also market my business. The key is to find a contact to send my information to so eyes actually see what I have to offer. According to the recent poll I posted on my site just a few days ago, I have learned that my readers are split between using a resume as well as submitting a link to an online portfolio. Today, I want to focus specifically on applying with a resume.

Pro

Resumes are a great way to give a potential employer a good overall impression of the applicant. Someone who was able to move right into their field and has a history of working in the same type of position would be able to show their employer the skills learned as they moved up through positions.

Con

Someone who could not find a job right out of college and had to move positions many times might find it difficult to portray themselves to an employer on a resume. Also, any parent who chose to stay at home or any child who took time off to care for an elder, would find it difficult on paper to explain this lack of work. Resumes can be limiting to accurately portray someone’s skills when they are hard to explain in just a few sentences.

 

Freelancers: How do you apply to a job?

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